Sylvia Norman, Ph.D. is the founder and CEO of Sandhill Crane Diagnostics, Inc. She has extensive experience in the biotechnology industry, specializing in developing diagnostic assays and medical devices. Sylvia founded Sandhill Crane Diagnostics, Inc. to develop technology that will enable delivery of affordable digital health products to rural populations. Prior to Sandhill Crane Diagnostics, she founded Molecular Diagnostics Consulting to provide efficient and affordable guidance to startup companies developing diagnostic products. Sylvia is certified in Project Management and Regulatory Affairs Essentials. She recently participated in generating documentation for the WHO Prequalification of In Vitro Diagnostics Programme and is an ongoing peer reviewer for NIH grant applications. Sylvia is passionate about entrepreneurship and currently serves as a board/executive committee member for the San Diego Entrepreneurs Exchange.