San Diego Startup Week

Small teams can leverage modern technology stacks to develop robust cross-platform apps like never before, but there are many variables to consider when choosing how to release your app on iOS, Android and Web. In this talk we will cover architecture options, the trade-offs between factors such as development time, performance, user experience, and scalability, as well as discussing which options make sense in which situations. 

Chris and Al have been involved in various versions of enterprise sales for most of their careers.  In the past they had budget, resources, and teams to be successful.  With their startups they've had to close the same kinds of deals with minimal budget, unproven products, and just themselves as the sole "sales / biz dev guy".

Sound scary?  Sure.  Overwhelming?  At times.  Doable?  Absolutely!

Chris and Al will share war stories, tips, tricks, tools, and how to focus your limited energy on the right things so you can be successful.  By themselves they've closed deals with customers like SendGrid, Zillow, Dyn, Sacramento City, the City of Tuscon, and more.

This event will have 4 speakers and a brief hands on session with each speaker.

Revolving around User Acquisition. We will talk about channels, inbound marketing, content marketing, tracking, and building out a marketing funnel for your business.

This event is usually very pricey, so take advantage while it's freeeeeeee. 

Talks:

Misti Cain:
The step-by-step process and tools to Identify, Reach and Market to (IRM) your target audience.
Identify: Finding your ideal tribe
Reach: Discovering where your tribe members are
Market: Figuring out what your tribe wants to hear and see 

Jamie Smith:

Do you know what your competition is doing? What are they offering and how are they positioning their product?

In  order to succeed in this very competitive digital landscape, you have to show your customers quickly the value your product has over the competition.

In this workshop you will learn a step by step guide you can follow to use competitive intelligence to gain an almost unfair advantage on desktop and mobile advertising.

Derek Magill:

Derek Magill is a proud college dropout, writer, and director of marketing for Praxis. He blogs on his own site and helps entrepreneurs get real world business experience.

His talk:

I share the things I've learned as head of marketing at an early stage startup. Including:

- How to tweak your product to speed up your sell cycle. 

- Lowering the barrier to entry to double your signups 

- Developing a sales program and marketing funnel from scratch

And,as always, I, Derric Haynie, will be hosting... 

Our Awesome Sponsor:

IBM’s Global Entrepreneur Program
IBM’s Global Entrepreneur Program is empowering startups and driving innovation. Build, launch, and scale your business on IBM Cloud.

The IBM Global Entrepreneur Program helps startups by applying the technology, scale, and resources of IBM to help bring your business to market fast alongside a global community of business experts, corporate executives, and industry leaders who are ready and waiting to support you along your startup journey.

In 2016 women are starting businesses at double the rate of men. According to Forbes, more than 30% of privately-held businesses in America are run by women, and in the last decade the number of all women-owned firms has grown by 28.6% – compared to a 24.4% increase for all U.S. businesses. The sad news is women still get less than 4% of VC funding. Meet a tech exec, a bio-startup and an investor that will tell StartUpWeek why we are still facing this and what can be done about it.

Panel led by Cheryl Goodman, Executive Director of Athena San Diego

Mission of Athena: Our mission is to promote professional growth for women executives and rising managers in science and technology.

Sectors include life sciences, healthcare, defense, engineering, and related industries, as well as the service providers who support these sectors.

Personal and professional growth is fostered through unique educational and motivational programs that address key issues in these industries. Athena also provides networking opportunities that contribute to the vitality of women’s roles in business and nurtures the next generation of women executives.

Help make San Diego’s startups better!

This is a unique, hands-on event where you will be able to help San Diego’s startups.  Startups will be at the to get your feedback on their products.  Companies will be asking you to try out their products, look at their websites and more.  They’ll want your feedback and opinions.  This is your chance to see how products and businesses are built.

Attendance is limited, so get signed up early.

Startups interested is doing research during this session, please email scotta@obrary.com.

And there’s sure to be some swag at the session.