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Friday, June 17 • 10:45am - 11:30am
Marketing & Sales for Companies with Seed Investment (Chris & Randy) (Part 1 of 2)

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Typically the marketing goal of a company with seed investment is to prove that there’s a market for your product or service. You have limited time and limited resources (money and people). In this section, we will briefly cover the fundamentals of building a marketing campaign (brand positioning, benefits and what motivates people to purchase). We will also discuss how to choose good, inexpensive marketing channels for your tests.

Qualified startups are invited to offer themselves as a case study for the session.

Please send questions for the Speakers to vitalintake@scenicvista.com 

Moderators
avatar for Gary Hoffman

Gary Hoffman

Managing Director, XiXI LLC
Gary Hoffman is an organizer for San Diego Startup Week Growth Track and the San Diego startup speaker series Vital Intake. Gary mentors local startup CEOs and coaches at startup events.Gary is Managing Director for XiXi, LLC an international trading company.
avatar for Ryan Willemsen

Ryan Willemsen

Founder / CEO, Solar to the People
I'm happy to talk about web and product analytics, finance, and growth. And of course, solar! https://www.linkedin.com/in/ryanwillemsen

Speakers
avatar for Chris d'Eon

Chris d'Eon

CEO, Deon Direct
Deon Direct and Prospr helps companies automate their marketing in order to increase conversions and cut costs. We offer strategic and tactical marketing consulting to start-ups and companies that want to increase conversions -- fast. Much of the time is focused on funnel design and... Read More →
avatar for Randy Gerson

Randy Gerson

Partner, Gerson & Associates
Gerson & Associates is a direct marketing agency that specializes in growing sales and market share by implementing direct marketing best practices coupled with proven testing methodolgy designed to increase profits. Since 1993 Randy Gerson and Chris dEon have successfully helped... Read More →


Friday June 17, 2016 10:45am - 11:30am
701 B Street 16th Floor, Room B 701 B St, San Diego, CA 92101


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