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Friday, June 17 • 11:45am - 12:45pm
Marketing & Sales for Companies with Series A Investment (Chris & Randy) (Part 2 of 2)

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Typically the marketing goal of the company with series A investment is to show that you have a marketing strategy that can scale. Your resources are still limited, but you’ll need to spend enough to get statistically significant results.

In this section, we will touch upon the fundamental (brand positioning, benefits, motivation), but more time will be spent in how to build a strong marketing campaign that is measurable. We will discuss how to track and report this data to investors (Key Performance Indicators).

Qualified startups are invited to offer themselves as a case study for the session.

Please send questions for the Speakers to vitalintake@scenicvista.com 

avatar for Gary Hoffman

Gary Hoffman

Managing Director, XiXI LLC
Gary Hoffman is an organizer for San Diego Startup Week Growth Track and the San Diego startup speaker series Vital Intake. Gary mentors local startup CEOs and coaches at startup events.Gary is Managing Director for XiXi, LLC an international trading company.
avatar for Ryan Willemsen

Ryan Willemsen

Founder / CEO, Solar to the People
I'm happy to talk about web and product analytics, finance, and growth. And of course, solar! https://www.linkedin.com/in/ryanwillemsen

avatar for Chris d'Eon

Chris d'Eon

CEO, Deon Direct
Deon Direct and Prospr helps companies automate their marketing in order to increase conversions and cut costs. We offer strategic and tactical marketing consulting to start-ups and companies that want to increase conversions -- fast. Much of the time is focused on funnel design and marketing automation. We worked with dozens of B2C and B2B companies and continue to stay on the leading-edge of the newest strategies, tactics and tools that help... Read More →
avatar for Randy Gerson

Randy Gerson

Partner, Gerson & Associates
Gerson & Associates is a direct marketing agency that specializes in growing sales and market share by implementing direct marketing best practices coupled with proven testing methodolgy designed to increase profits. Since 1993 Randy Gerson and Chris dEon have successfully helped businesses launch and test new products, new strategies, new campaigns and new channels. | | Areas of expertise include Financial Services, Health and Wellness... Read More →

Friday June 17, 2016 11:45am - 12:45pm
701 B Street 16th Floor, Room B 701 B St, San Diego, CA 92101

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