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Friday, June 17 • 9:30am - 11:45am
South Landing

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Soft landing.- a controlled landing of a spacecraft during which no serious damage is incurred.

South landing.-  a controlled landing of a startup to a LatAm market segment or industry, either because the business is looking to test, launch or shifting to growth.

There are two important factors that have influenced the rapid startup surge in LatAm fast-growing market: technology, and consumer confidence.

This workshop will provide a baseline for you to anticipate your startup performance and costs against the performance and costs of others in Tijuana, Mexico and Latin America markets.

With this knowledge, you can begin to understand where to focus your optimization efforts within a particular market, and ultimately receive more in return for your test, launch or growth endeavors.

In this workshop, you’ll learn:

  • Latino consumers general attributes

  • Social media benchmark penetration

avatar for Francisco Gudiño

Francisco Gudiño

I have done two pivots to my career. I started on the graphic design field and moved to marketing, and from there to business development.I believe my background and experience as a generalist has led me to develop things differently, and to understand my ideal to foster and grow... Read More →

Friday June 17, 2016 9:30am - 11:45am PDT
Wells Fargo Plaza Ste 310