Be sure to fill out your schedule before events book up!
Back To Schedule
Wednesday, June 15 • 1:30pm - 3:30pm
Lab: A focus on female and family, research methods for product development

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

When was the last time you got a call while leaving the house, or parking the car? Did you have children with you? A couple of toys, a bag, a stroller? Were the kids screaming at each other? Refusing to put on their shoes? Did you also have low blood sugar and have to use the bathroom? 

Your product doesn't exist in a vacuum. It gets used in the context of everyday life. Learn how to use context to derive product ideas or features and functions. 

Start from a place of real user need to ...
  • align your product team,
  • prioritize development decisions,
  • make your product sticky, and
  • find market success.
This human-centered lab will focus on field research techniques to understand urban experiences from a female and family perspective. We'll start from a hypothesis; head out into the wilds of downtown San Diego to practice field research methods; before coming back to brainstorm solutions for these specific target audiences. 

What is a woman's experience in the urban jungle?
How does one child or multiple children affect a simple trip to the mall? 
How does the environment support or hinder desired or necessary activities?

You'll need:
  • a smart phone or camera to capture pictures
  • a notebook and pen 
  • sunscreen, sunglasses and layers

avatar for Kristine Angell

Kristine Angell

Innovation Researcher, Hopscotch Labs
Kris Angell, CEO of Hopscotch Labs, gives you confidence in your ideas, advances your business forward and maximizes ROI along the way through her customer engagement + design innovation house. Decades of experience leading innovation projects for local and multinational companie... Read More →
avatar for Julika Lomas

Julika Lomas

Founder, Pixel Stories Studio LLC
Contributes her wealth of knowledge on all things psychology, while attending closely to dynamic systems of diverse people and cultures. As a native German and a language expert (formerly at Duolingo), Julika develops company culture through harnessing complex human systems.

Wednesday June 15, 2016 1:30pm - 3:30pm PDT
707 Broadway Conference Room B1