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Thursday, June 16 • 9:30am - 11:15am
Ready to Launch? Tools, Tips & Tricks

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Starting a business involves planning, making key financial decisions and completing a series of legal activities. We’ll provide insight into 7 areas worth investing your time into before you start marketing.

From evaluating your business idea and choosing a company name through to designing your brand identity, developing a website and, finally, getting ready to launch. Understanding this before launch will save on costly mistakes.

Organization and Planning
Business Plan - Accounting - Business Model
Legal Matters
Registering your business - Company Structure - IP - Terms and Conditions, Privacy, etc
Your Brand
Naming your company - Logo and Brand Identity
Testing your idea: Website
Ecommerce - B2B - Landing Pages - Social - Advertising 
Technology - Product - Service
Self-funding - Seed/Angel - Venture Capital
Entrepreneur focused websites - Tactical Meetup Groups - Incubators - Advisors


Anna Bell

avatar for Chris d'Eon

Chris d'Eon

CEO, Deon Direct
Deon Direct and Prospr helps companies automate their marketing in order to increase conversions and cut costs. We offer strategic and tactical marketing consulting to start-ups and companies that want to increase conversions -- fast. Much of the time is focused on funnel design and marketing automation. We worked with dozens of B2C and B2B companies and continue to stay on the leading-edge of the newest strategies, tactics and tools that help... Read More →
avatar for Randy Gerson

Randy Gerson

Partner, Gerson & Associates
Gerson & Associates is a direct marketing agency that specializes in growing sales and market share by implementing direct marketing best practices coupled with proven testing methodolgy designed to increase profits. Since 1993 Randy Gerson and Chris dEon have successfully helped businesses launch and test new products, new strategies, new campaigns and new channels. | | Areas of expertise include Financial Services, Health and Wellness... Read More →

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